Amazon Product Image Requirements 2026: Size, Background & Main Image Rules

Amazon is the strictest marketplace about images, and the main image is the one that decides whether your listing is shown, suppressed or clicked. Here is what the rules mean in practice.

Last reviewed November 2026. Platforms update their rules — always confirm in the official seller help center.

Amazon image specs at a glance

Main image background	Pure white — RGB 255, 255, 255
Frame fill	Product should fill about 85% of the image
Minimum for zoom	1,000 px on the longest side
Recommended	1,600–2,000 px or larger, square (1:1)
Maximum	10,000 px on the longest side
Formats	JPEG (preferred), PNG, TIFF, non-animated GIF
Colour	sRGB recommended

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Main image rules

Show only the product you are selling — no props or accessories that are not included.
No text, logos, watermarks, badges, borders or colour blocks.
Show the whole product; do not crop it at the frame edge.
Use a real photograph, not a drawing or illustration.
Background must be pure white — off-white or light grey from studio lighting is a common reason for suppression.

Secondary images (slots 2–7+)

Secondary images can show the product in use, lifestyle scenes, close-ups, dimensions and infographics with text. These images sell the product: use them to answer the questions buyers would otherwise ask in reviews.

Lifestyle: the product in a realistic setting, at the right scale.
Detail: texture, materials, ports, stitching, labels.
Dimensions: the product with measurements or next to a familiar object.
What's in the box: every included item laid out on white.

Most common reasons main images get rejected

Background is 245–254 instead of 255 (looks white, isn't).
Product too small in the frame (lots of empty white space).
Added text such as “Best seller” or “Free shipping”.
Shadows or reflections that create grey areas near the edges.

FAQ

What size should Amazon product images be?

At least 1,000 px on the longest side so zoom works; 1,600–2,000 px square is a safe standard. Amazon accepts up to 10,000 px.

Does the Amazon main image have to be white?

Yes. The main image needs a pure white background (RGB 255,255,255). Secondary images can use any background.

Can I put text on Amazon product images?

Not on the main image. Text, infographics and callouts are fine on secondary images.

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