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How to Photograph Clothing for Online Sales: Flat Lay, Hanger & On-Model

Wrinkles, bad colour and missing details are the top reasons clothing doesn't sell. Here is a simple routine that fixes all three.

Simple setup you can do at home

  • A window with indirect daylight (no direct sun) or two inexpensive LED panels.
  • A sheet of white foam board or paper as a backdrop and a second one as a reflector.
  • Your phone on a small tripod; turn off the flash and use the main (1×) lens.
  • Clean the product and remove dust, fingerprints and loose threads before shooting.

Choose a style and stick to it

  • Flat lay: shot from directly above on a clean surface — fast and consistent.
  • Hanger: a plain wall and a neutral hanger, good for dresses and coats.
  • On-model: best conversion, shows fit and drape.

Must-have shots

  • Front and back
  • Fabric close-up
  • Label and size tag
  • Any flaws, clearly
  • Measurements laid flat with a tape

FAQ

Should I steam clothes before photographing?

Yes. Wrinkles read as poor quality and are the most common reason clothing photos look cheap.

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